14065903
Leilani
Brown
Rationale:
Ihi Wehi: Anti Flag Change
The poster addresses the issue of
homelessness and how the cost of the flag referendum isn’t necessary and the
funding of it could be used towards ending homelessness in New Zealand. Inspired
by Martha Rosler’s ‘The Bowery in Two Inadequate Descriptive Systems’. The text
and image have been juxtaposed to employ the idea of homelessness through the
run down crevice of an alleyway with little shelter and city grime, with a
light and formative text to create a tension and formally address the issue.
The poem is the base of the poster’s ihi in order to strongly evoke empathy and
understanding, while giving a homeless person’s perspective. It changes the
audience’s attitudes as it puts them immediately in the homeless persons shoes.
The photograph incorporated was absent of people in it to emphasise and
encourage the viewer to imagine they were homeless and how little the flag
change would positively affect them. Black and white were used to help emphasise
the serious tone and make it more formal. The hashtag in acts as a branding to
reinforce the idea of the flag change being a waste of money due to New Zealand
having many more larger issues that need addressing.
Ihi Wehi: Anti Flag Change
The poster addresses the issue of domestic violence and how
the cost of the flag referendum isn’t necessary and the funding of it could be
used towards stopping domestic violence in New Zealand due to the alarmingly
high statistics. This poster employs homage to the poster series for a Amnesty
International ad campaign by Brother Ad School , directed by Diogo MonteCarlo
“He has his mother’s nose”. The header is used to direct the audience to the
young girl’s eye in which one is black, informing the audience of the domestic
abuse that children endure. The poster is designed to confront the issue and
resolve empathy while informing the audience. The children were directed to
appear sad and scared. The black background was suited to the as it was best
for a high contrast for white text and the vibrancy of the flag.
